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Web Marketing

New Website Design

Whether it’s a basic online presence, a portfolio site, an e-commerce business, or anything else, we work together to design a website that compliments your business.

  • Overall website design and page structure
  • Design of functions and links, including social media
  • Keyword and phrasing research
  • Content writing for SEO
  • Photo sourcing and editing
  • Graphic design, including logo design

Website Evaluation

If your website isn’t the business asset it should be, I’ll evaluate its effectiveness and content. Existing websites are evaluated to optimize search engine results. 

  • Content analysis for SEO
  • Function testing on all platforms including mobile
  • Website structure and ease of use
  • User flow and retention
  • Sales or contact conversion rate
  • Evaluate total web presence 
  • Search engine ranking vs. competitor sites

E-Commerce Sites

Whether starting a business from scratch, or expanding an established business, having been a retailer, I can guide you through the full process. 

  •  Optimize marketing to target audience
  • Website design with a sales focus
  • Online cross linking, directing users to shop
  • Back end setup of taxes, shipping, inventory
  • Tracking customer interactions and sales
  • Online product placement opportunities 

SEO

Without search engine optimization, a website gets lost on the web. SEO is complex, the best practices require research and updating over time.

  • Keyword research
  • Rankings of mentor/competitor pages
  • Establishing methods for increasing rank
  • Developing cross linking opportunities
  • Use of keywords based on organic searches
  • Google advertising with keyword planner 

Social Media

Social media can be a boon, but finding the right outlets requires research. Integration with your website is essential.

  • Determining which social media reaches your audience
  • Page set up and design
  • Cross marketing with website and total online presence
  • Developing and maintaining an audience
  • Planning a consistent program of posts 

E-mail Marketing

Professional, consistent and targeted email campaigns tailored to your business and your audience are highly valuable marketing tools. 

  • Establishing an email list of customers
  • Capturing email lists from website and blog
  • Developing marketing goals
  • Establishing a schedule to keep marketing fresh, but not bothersome
  • Tracking success of campaigns

Directory Listings

Have you Googled your business? If your business is established, there are online directory listings you may not even know about.

  • Claim listings, add or correct information
  • Targeting listings for new businesses 
  • Link listings to your website
  • Monitoring of reviews on 3rd party sites

Blogs

Blogs are everywhere, but would having one be right for your business? If so, it provides endless opportunities, but requires consistency. 

  • Blog design and content framework
  • Content writing and photo sourcing 
  • Maximize content with keywords
  • Links to increase search engine rank
  • Audience development
  • Linking to social media and website 

Online Reviews 

If the products or services your business provides would benefit from customer reviews, the ability to be reviewed should be maximized.

  • Claim listings on Google, Yelp and others
  • Reviews on Facebook, Yelp and Google
  • Testimonials on your website
  • Monitoring reviews and replies 
  • Encouraging customer reviews

Contact

 Contact me for a free consultation.

816.365.6836